Tattoos are not just body art anymore; customers will soon be able to express themselves with vehicle tattoos for the all-new 2012 Ford Focus.
Ford Custom Graphics will offer more than 200 unique vinyl wrap tattoos in an array of different colors for the new Focus at www.fordcustomgraphics.com. Available in a variety of designs – from geometric patterns and racing stripes to whimsical imagery like splashes and swirls – the Custom Graphics offer the look of custom paint with an affordable price.
“Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that,” said KC Dallia, Focus brand manager. “With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization.”
According to the Pew Research Institute, nearly four in 10 Millennials have at least one tattoo, and Gen Xers are not far behind at 32 percent.
Ford Custom Graphics developed for the new Focus will range in price from $120 to $470 and can be easily removed, providing younger customers with an economical way to “grow with their car,” says Connelly.
“People are holding on to their vehicles longer, and the way we identify ourselves today may not be the way we want to express ourselves tomorrow,” she said. “Customers can easily change the tattoos as their life situation and style evolves.”
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